Google VS. Evil

An old but interesting article about the difficulties of not being evil as you become a behemoth.  Now, while I can't say I agree with every decision Google has made over the years, I still think that they really do try to do the right thing.  While some people may not like certain end results, to me it's the intention that matters.  Google's in a bit of a precarious position right now.  A large part of their success has been due to the fact that there seemed to be a perception in the media that the company could do no wrong.  You can't pay for PR that good.  They seemed to have reached a size now that people are uncomfortable with them though.  They've crossed some invisible line and now in some peoples mind they seem to be evil by default.  Now, I can't say where Google is going or whether they'll continue to not be evil - but I can say that they have earned enough of my trust at this point that they really need to actively do something to lose it.  ...and I really hope they don't.  The Internet will be a worse place if they do.
--jeremy