Aformentioned TiVo News

As I mentioned yesterday, some TiVo news was expected today.  Well, it's just been posted.  TiVo will now play commericlas, while you are fast forwarding other commercials.  From the article:
By March, TiVo viewers will see "billboards," or small logos, popping up over TV commercials as they fast-forward through them, offering contest entries, giveaways or links to other ads. If a viewer "opts in" to the ad, their contact information will be downloaded to that advertiser — exclusively and by permission only — so even more direct marketing can take place.
Nice.  Looks like I will be giving MythTV a shot in the near future.  Wonder what Nat Brown thinks of all this ;)  Incidentally, the creator of MythTV is the next LQ Interview.
--jeremy